Are Facebook Ads Necessary?

Are Facebook Ads Necessary?

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Are Facebook Ads Necessary? Yes. I’ve been fighting this admission for a while now. I don’t want to believe that it’s necessary to pay for Facebook ads for your page in order to be successful, grow page likes, increase website click-throughs, and increase revenue. But for the average business page, it has gotten to the point where if you are not paying for Facebook ads, you’re simply not in the game. Even though I am admitting that it is necessary to use Facebook ads if you are marketing on Facebook, I’m not saying that it’s some kind of trick Facebook is playing to get more money. There are plenty of Facebook pages out there that I follow that regularly show up in my Newsfeed, and who are organically growing their fan base. Those pages have exemplary content, and are great at connecting and building relationships with their fans OFFLINE as well as online. They use Facebook pages the way they were intended, as a channel of honesty and authenticity, that builds a loyal customer base. We’ve Reached The Tipping Point A few years ago I was interviewed on a local podcast about Facebook marketing. We discussed the theory behind social media marketing, and how to build a successful Facebook page. In that podcast I said that we will at some point approach a tipping point, where the flood of information will be too overwhelming, and Facebook will be too saturated with brands competing for the attention of Facebook users – for free. And I believe that is now where we are at. Marketers ruin everything. Seriously. That’s why we...